As much as he would like you to believe that teaching children how to swim is “rocket science,” Gary Roth knows better! The truth of the matter is that swimming – regardless of the age of the swimmer – boils down to three primary skills…breath control, buoyancy and propulsion. At the KIDS FIRST® Swim Schools, those fundamentals are delivered through a wide variety of programs for kids of all ages (including adults), taught by specially trained instructors, in specially built pools maintained at a comfortable 90 degrees.
Unlike other “learn to swim programs,” the KIDS FIRST® Swim Schools approach is based on the fundamental recognition that proper swimming (though very simple) is a very unnatural movement. Most athletic activities that humans are engaged in are done in 1/1 timing. Did you ever notice how your arms and legs swing in a natural 1/1 timing as you walk down the street…and if you pick up the pace and turn that walk into a jog, your arms naturally move faster to maintain the 1/1 timing? Break into a full sprint and the arms will pump faster and faster to maintain that 1/1 timing. Yet, swimming is done in 1/6 timing. The feet must maintain a 6 beat kick for every complete arm cycle. So, how can children learn to kick six times faster than their arms are moving? The KIDS FIRST®/Kick First Learn to Swim System™ tackles this challenge in a logical systematic fashion like no other program out there. In fact, the KIDS FIRST® system is so effective, that it has copyright status with the United States Library of Congress.
The KIDS FIRST® Swim Schools have something for everyone; a Mommy & Me program for infants and toddlers; Small Group Lessons for children 3½ years and older; Private and Semi-Privates Instruction; Developmental Swim Team; Adult Swimming Lessons; Adult Fitness Programs; Family Swims. And, weekends offer a great opportunity to show more of the community your facility by hosting Birthday Parties!
The KIDS FIRST® Swim Schools mission to become the premier provider of swimming instruction in America is quickly approaching reality – by building the finest specialty pools and delivering on the KIDS FIRST®/Kick First Learn to Swim System® in a loving, nurturing environment taught by trained and motivated instructors. With 16 corporate schools already teaching over 70,000 students annually, the franchising of the company will explode the company onto the regional and national stage!
We invite you to join us in this remarkable opportunity as a KIDS FIRST® Swim School franchisee.
“As long as the earth remains two-thirds covered by water and as long as the human race keeps making babies, somebody is going to have to teach them how to swim. We want to lead the way”. Gary Roth, Owner